Riviera Travel River Cruises
The UK's #1 river cruise brand — now reaching the USA.
Formerly known as Riviera River Cruises, Riviera Travel brings 40+ years of European river cruising expertise to American travelers. Unadvertised pricing and exclusive perks available through Sun Sand Sea Travel.
A British Institution Now Welcoming American Travelers
Riviera Travel is not a newcomer to river cruising. Founded over 40 years ago in the United Kingdom, Riviera has spent decades perfecting the art of European river cruising — and has earned the title of the UK's #1 river cruise brand in the process.
That is a full decade more river cruising experience than Viking. And while Riviera has long been a household name in Britain, they are now actively expanding into the United States market — bringing their signature warmth, value, and attentive service to American travelers.
Currently, Riviera's mix of travelers is roughly 55% British and 40% American. That ratio is likely to continue evolving as more USA travelers discover what British guests have known for decades: Riviera Travel delivers a genuinely excellent river cruise experience at a remarkable value.
Riviera Travel at a Glance
- Founded over 40 years ago in the United Kingdom
- Formerly known as Riviera River Cruises, now rebranded as Riviera Travel
- The number one river cruise brand in the UK market
- A full decade more river cruising experience than Viking
- Currently expanding into the United States market
- 55% British travelers, 40% American travelers — a dynamic that continues to evolve
- Known for attentive service, warm crew, and genuine value in the premium segment
What Sets Riviera Travel Apart
UK's #1 River Cruise Brand
For over 40 years, Riviera Travel has been the most trusted name in UK river cruising. A full decade more experience than Viking, and a reputation built on consistency, quality, and genuinely warm service.
Solo Traveler Specialists
In 2027, Riviera is offering 65 sailings with all solo occupancy — no single supplement, no awkward sharing, no compromises. One of the most robust solo traveler programs in river cruising.
Expanding into the USA
While Riviera Travel is deeply rooted in the UK (55% of guests), they are actively expanding into the USA market (currently 40% of travelers). This evolution is likely to continue as American travelers discover the brand.
Classic European Rivers & Beyond
From the Rhine and Danube to the Seine and Douro, Riviera sails Europe's most beloved rivers. And in late 2027, they debut their first exotic itinerary on the Mekong — a major milestone for the brand.
Watch Our Riviera Travel Conversation
We sat down with the Riviera Travel team to discuss their brand, their upcoming expansion into the USA, and what makes their river cruise experience unique. This is a great way to get to know the brand before you book.
65 Solo Sailings in 2027 — No Single Supplement
Riviera Travel is one of the most solo-friendly brands in river cruising. In 2027, they are offering 65 sailings with all solo occupancy — meaning every cabin on those sailings is reserved for solo travelers, with no single supplement whatsoever.
That is not a marketing gimmick. It is a genuine, robust program that makes river cruising accessible to solo travelers in a way that most lines simply do not match. You pay the per-person rate. You get your own cabin. And you travel with a group of like-minded solo adventurers.
Riviera understands that solo cruising is not about being alone. It is about independence, freedom, and the joy of exploring the world on your own terms — while still having the company of fellow travelers when you want it.
Solo Traveler Program Highlights
- 65 dedicated solo sailings in 2027 — one of the most comprehensive programs in river cruising
- No single supplement on solo sailings — pay the per-person rate, not a penalty
- All solo occupancy cabins — no awkward roommate matching, no compromises
- Designed for solo travelers who want to explore the world without being alone
- Riviera understands that solo cruising is not about being alone; it is about being independent
- Group excursions, communal dining, and a welcoming atmosphere make solo travelers feel at home
Riviera's First Exotic Itinerary: The Mekong
In late 2027, Riviera Travel will launch its first exotic itinerary on the Mekong River — a significant milestone for a brand that has traditionally focused on European waterways.
The Mekong is one of Asia's most iconic rivers, winding through Vietnam and Cambodia past floating markets, ancient temples, and vibrant riverside communities. Riviera is bringing their signature warmth, personal service, and attention to detail to this extraordinary region.
- First exotic itinerary on the Mekong River launching in late 2027
- A major milestone for a brand traditionally focused on European rivers
- Extends Riviera's warm, personal service to one of Asia's most iconic waterways
- Vietnam and Cambodia from the river — floating markets, ancient temples, and vibrant local life
- Proof that Riviera Travel is not standing still — they are growing, expanding, and evolving
Is Riviera Travel Right for You?
Whether you are a solo traveler looking for the right program, or a couple seeking a proven European river cruise brand with decades of experience, we can help you find the perfect Riviera Travel sailing. Tell us a bit about what you are looking for and we will give you an honest answer.
Prefer to Talk First?
We're happy to have a quick conversation before you fill anything out. No pressure, no sales pitch — just honest advice from people who know Riviera Travel inside and out.
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